Once you have made a WordPress site, you need to start considering how you can drive traffic to it. After all, there is no point in having a great site if nobody can ever find it. It’s the same as having a store with no shop front. Unless someone knows that it is there, they won’t be able to find it. After all, the more traffic you have to your website, the more business you can drum up; and the more profit you will make. If you are looking to drive more traffic to your WordPress website, we have put together a few different ways that you can do so…
When looking to drive more traffic to your WordPress website, advertising is a great way to do so. There are so many ways that you can advertise your site. It is important to think about the best ones for your company and your industry. One of the most popular ways to advertise your website is through PPC (Pay Per Click) advertising. This is when you advertise and bid on certain keywords for your article to be shown on Google or other search engines. You only get charged when people click on these links. It’s also an idea to try advertising through your social media channels. Facebook and Instagram tend to be two of the most popular types for this and you can choose your budget and audience carefully for this. You could get banner adverts on other websites, or opt for more traditional advertising methods. This could be print ads, ads in brochures or flyers and space in a local paper.
Focus on your SEO
Search Engine Optimisation is vital to drive more traffic to your WordPress website. SEO can be a lengthy process but is one that is needed. This means it is better to do it sooner rather than later. When you create your site it is important that you focus on keywords that you want to rank for. You can use tools such as Moz or Ahrefs to find the best keywords. You can then focus on a strategy from there. Incorporate these keywords into everything from your headings and website pages, to your meta descriptions, title tags and the alt tags on your images. If you aren’t sure about SEO, look into an agency who can do this for you. With a good SEO strategy, you will rank higher on Google and other search engines. You’ll also drive up higher levels of organic traffic for people searching for websites such as yours.
Have a social media presence
Social media can be very valuable for driving traffic to your website. You just need to make sure that you focus on the right one. There are so many different forms of social media out there that it can feel a bit overwhelming. Instead, think of the one that best suits your audience and those that will be interested in your business. Think of the age group and the sort of business you are. Eg if you are aimed at a young and visual audience then TikTok or Instagram will be your best bet. If you are more of a corporate company, then Linkedin is a must. Facebook can be good for most businesses and Twitter is perfect for getting short snippets of information out. Use social media to tell people about new products, spread the word about your company and share any relevant news or blog posts. It is a good way to interact with potential customers and to build connections.
Guest blog on other websites
By writing guest posts for other businesses, you can quickly be seen as an expert in your field. This is important as it will make people more likely to want to work with you and drive more traffic to your WordPress website. It also creates another platform for people to discover you and find your website. The higher the domain authority and therefore the reputation of the sites that you get links from, the better it looks for you and your website in the eyes of Google and other search engines. It is better to be published on a couple of sites of high quality ranking, rather than a lot of sites that aren’t very highly regarded by Google. Try to focus on quality over quantity.
Focus on email marketing
Growing an email list is important for spreading the word and interacting with your customers, both existing and ones that you want to entice to purchase your product. Make sure that you put an email newsletter sign up box on your website and it is a good idea to do an incentivising pop-up too. For example, when people see your site, they see a pop-up that tells them if they sign up to your email list they get 20% off their first purchase. Email marketing is a good way to send over your news or offers to customers and can act as a gentle reminder if they haven’t shopped with you for a while. You can have a range of different campaigns and send emails for different purposes. Perhaps you want to give a nudge to people who abandoned their cart with items in it, or maybe you want to just promote a new product that you have coming out. Ensure that you don’t spam your customers with too many emails as this can lead them to unsubscribe and don’t sign anyone up who hasn’t given two-factor authentication in order to adhere to GDPR rules.
Ensure your site has a good load speed
The loading speed for your website is important for a whole myriad of reasons. Firstly, if your website doesn’t load fast enough then it will be detrimental to your SEO. You can ensure it is quicker by reducing the size of your images, using a CDN and picking a good website host. Secondly, if your website is not quick enough, then users will get frustrated and end up exiting your website. The average website load speed should be 3 seconds or less, otherwise, people give up. This is the same whether your site is on desktop or mobile. It can not only put people off of using your site at that instance but also put them off from returning in the future too.
Have a blog
A blog is useful for so many reasons when it comes to bringing traffic to your WordPress site. By having a blog you can target specific keywords and key phrases that you otherwise may not be able to get into your site. This will help you to get found via search engines. You will also soon be seen as an expert in your field and will be trusted by those that find your blog and then come onto your website. They will see that you know what you are talking about and that you don’t just sell items, but you really know your stuff. A blog will also help to encourage new people onto the site that might not have discovered you before. For example, if you are a trainers brand and you rank for the article “top trainers for a marathon” then someone might be seeking an answer to this and stumble upon your feature. They will read the feature, then while they are on your site, buy some trainers from you. Without the blog, they might not have found you.
Collaborate with influencers
Depending on the type of business that you have, working with influencers can be a real help when you want to drive more traffic to your WordPress website. When you do this, you want to evaluate the different costs and see how much of a difference it can make for you. For example, some influencers ask for a big fee for a small mention of your brand, whereas others will want your product to review and others will want a small fee to write an article about you. They all differ so you want to do your research. It is also good to find someone who has a similar audience to yours. This way you are much more likely to get more sales and interest from relevant people.
These are a few simple ways that you can drive more traffic to your WordPress website. No matter if you are trying to drive your first customer to visit your website or your 1000th customer. The more traffic you have, the more successful you can be and the bigger your business will become. It is important to remember that driving traffic can be a slow but steady process and you shouldn’t expect results overnight. Once they do start to come in, however, it will be very beneficial to your business. What are some top ways that you drive business to your website? Let us know in the comments below!